Diageo Global Travel & Middle East (GTME) has reported that successful in-store promotions and product innovation have led to a strong start to 2012 in Asian duty-free.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
